With Cadillac returning as the official vehicle sponsor of the PGA,
we wanted to create a VIP experience that exemplified premium access.

Introducing the Cadillac Gold Pass.
A custom designed 10-karat Gold Band valued at $750 a piece — 20 bracelets, for 10 winners and their guest,
gaining them VIP access to PGA championship at Bethpage Black . 


Hero- Gold Pass

With a series of videos, we teased the bracelet with an unboxing and told our 2MM instagram
followers to enter for a chance to win. Access like this couldn’t be purchased. 


:08 Gold Pass- Unboxing


:08- Gold Pass Beauty